Because fresh is the growth engine of shops. Whether it is meat or cheese, fruit and vegetables, fish and seafood, fresh continues to draws shoppers into physical shops. The fresher the food looks, the more attention it gains.
The correct lighting brings out the colours and textures of fresh food, enticing customers to stop and buy. Furthermore, lighting enhances the overall shopping experience and has a positive effect on sales of fresh produce.
Experience Rose: the fresh food LED recipe for sliced meat
Firstly, different meats discolour at different rates. Secondly, the effect of light level on the discolouration of sliced meat is greater than that of spectrum.
However, there are benefits to choosing the right spectrum of light. By using the proper spectrum, retailers can either delay discoloration for a longer shelf life or use higher light levels for more eye-catching displays. In the first case, shelf life can be extended by up to 20% at illuminance levels equivalent to conventional lighting. In the latter, retailers can apply light levels up to 30% higher to achieve a shelf life that is the same as with conventional lighting.
Create an impactful atmosphere (while also reducing waste)
Struggling to find a balance between offering a wide variety of fresh foods while also minimising waste? While also creating an inspiring shopping experience? The right lighting can make a big impact on the success of your fresh food department. Fresh food accent lighting is the perfect recipe for delicious presentation while extending the shelf life of your fresh produce.